Godard Abel (CEO of G2): Defining Software Categories
"World of DaaS"
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Is B to Be Marketing Evolving Overtime?
The traditional enterprise modelig, when i started 20 years ago, it is all about just cold call people if you'd send them like, boxes of stuff. I think now the buyers in charge, if they do their own research, they consume content and there's all these stats. Soi can narrow down my search to five companies, or whatever. A they may need certain information, or they meet a certain type of damo or trinup li.
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