The Art of Crafting Questions for Deeper Insights

When most investors think of due diligence, they think of sifting through years of financial statements and crunching numbers to better understand a company's potential. Not many people think about interrogating senior executives and employees, and asking the right questions to figure out whether they're telling the truth about the business model. In this episode, we speak with Phil 'Dick' Houston, a veteran CIA officer who's been called the human lie detector. Phil literally wrote the book on how to spot lies, and has been a long-time collaborator of entrepreneur and serial acquirer Brad Jacobs, helping him with due diligence on both senior hires and potential investments. In this episode, Phil explains his strategy for identifying deceptive behavior and how it can be applied to the corporate world.

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