Why Companies Don't Execute R and D for Revenue

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to launch new programs to drive revenue the same way you drive new product innovation:

Step 1 - Experimentation

New experiments are launched into market with proper data collection and analytics

Step 2: Positive Signals

Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production.

Step 3: Repeatability

Results are proven through replication, noting consistent positive signals which lead to HIRO* pipeline replication, driving consistent pipeline month-over-month

Step 4: Operationalize and Scale

Build the processes, talent, technology, and analytics to consistently execute the program at scale

Step 5: Fully Integrated

Proven revenue programs that drive pipeline from Day 1 are integrated into your company for your team to operate.

Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist