2min chapter

Hidden Brain cover image

You, But Better

Hidden Brain

CHAPTER

Cash Commitment

I love the anti charities. I remember we had a producer on hidden brains some years ago who was trying to kick the smoking habit. We used technique that dean carlin and een ayrs had come up with where he committed, the producer committed to making a large charitable but not just to any charity. In this case, he was promising to donate the money to a non profit group that he hated. And it turned out to be a very effective commitment device. If you give people an opportunity to put money on the line, that they'll have to forfeit in six months if they fail, a nicotinor cotin, youre in test. This is smokers, of course,

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