Hey friends, Chase here.
If you're a creator, here's a hard truth: most of us don't charge enough. We look around, see what others are doing, and call that "the going rate." But that's not how value works.
There's no upper limit on creativity — you can charge whatever someone is willing to pay. The key is learning to positionyourself and negotiate with confidence.
Your job isn't to fit perfectly into "industry standards." It's to understand the value you bring and price accordingly. It takes the same effort to sell something for $100 as it does for $10,000 — the difference is who you're talking to.
Here's what we get into in this episode:
- There's no ceiling on art: you can charge whatever someone will pay
- Value over time: move from hours and day rates to creative fees
- Positioning is everything: look enough like the standard, then add your unique premium
- Right clients, right price: the same work can pay 10x with the right audience
The takeaway? Pricing is a creative act. Know your worth, say it with confidence, and find the clients who see it too.
Take a quick listen, then go charge what you're worth. :)
