In India, the concept of a girlfriend was is not, it wasn't existent. So now what's happening is there's like a real life relationship and there's a parasocial relationship. And I think both of those are going to become like new versions of stuff. Right now there are open relationships and friends with benefits. Now people have evolved to say that we can have sexual activity without the other stuff. You can have friendship and sexual activity. My sense is that the parasocial relationship has already become a thing and will continue to become a thing.