Huge thanks to Jelly, PageAI, Sentry, Shipixen, Horse Browser, PageUI, Crontap, Clobbr, Hunted.Space for making this show happen!
Inside PostHog’s Journey to $100M: Insights from co-CEO and mother of hedgehogs: James HawkinsIn this episode, we chat with James Hawkins (https://x.com/james406), the co-founder of PostHog! James shares how PostHog is growing in revenue, the unique ways they approach marketing and sales, and the importance of being open source and developer-focused. He also gives tips on hiring strategies and the critical role of product innovation. Plus, we discuss their plans for embracing AI and new products in the pipeline. As per youge: like, comment & subscribe! 🚀
00:29 In-Depth Presentation by James
01:22 Product Development and Customer Base
02:37 Support and Sales Team Evolution
07:11 Revenue Goals and Strategic Shifts
13:57 Marketing and Branding Strategies
27:00 Building and Validating New Ideas
32:10 Scaling Through User Recommendations
32:21 Balancing Data-Driven Decisions and Gut Feelings
32:57 Early Stage Product Focus: Debugging and Basic Analytics
34:18 Expanding Beyond Engineering: Marketing and Sales Tools
34:52 Building a Comprehensive Marketing Stack
36:01 Challenges and Strategies in Tool Development
40:37 Hiring Technical Founders: Pros and Cons
46:07 Trusting Developers and Embracing Chaos
58:37 AI Integration and Future Plans
01:05:41 We sing the Morning Maker Show song
See transcripts and past episodes on morningmakershow.com
