We Need More Digital Warmth
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Navigating the Balance of Ephemeral and Lasting Content in Marketing
This chapter discusses the balance between personalization and digital warmth in marketing strategies, questioning the effectiveness of short-term vs. long-term content approaches. Through an interactive dialogue, the chapter emphasizes the significance of cultivating meaningful audience connections and the evolving role of marketing in enhancing customer experience and engagement.
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