3min chapter

Intelligence Squared cover image

Engineering for Change, with Will Butler-Adams

Intelligence Squared

CHAPTER

Brompton

The brompton is a bike that was bought by Am for his thirtieth birthday. It's now eight years old and still in fairly good nick, he says. The company needs to ' articulate the value of this product' But they've been so lucky with it - customers have done most of the work on social media.

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