In this episode, Sal, Adam and Justin speak with Jordan Syatt. Jordan has a very solid fitness background, training at the renowned Westside Barbell and then spending several years traveling the world with advertising and marketing guru Gary Vaynerchuk, aka Gary Vee, as his personal trainer. Working daily with Gary allowed him to glean a wealth of knowledge on how to build a successful online business, what to do as well as what NOT to do. In this episode Jordan shares what he has learned over the years as a trainer and a marketer. Whether you are looking to build a business or not, Jordan is an engaging storyteller and shares wisdom for all. Jordan can also be found on Mind Pump TV (YouTube) in a series he shot at Mind Pump Studios.
- How from an early age, Jordan lived and breathed fitness. (2:36)
- What carryover did he see from his kettlebell training to his other fitness training? (5:04)
- The evolution is his fitness training: From kettlebells, barbells to powerlifting at Westside Barbell. (8:17)
- How can you know what the body does, if you don’t know what the body is? (17:52)
- The ‘net positive’ of social media for trainers. (21:48)
- The ‘religion mindset’ people have toward their fitness and nutrition. (23:11)
- The curse of knowledge. (25:38)
- The story of how he met and ultimately worked with Gary Vaynerchuk. (28:56)
- The biggest misconceptions surrounding online training and making money. (32:35)
- The downstream effects of ‘forward head/shoulder’ syndrome. (33:58)
- How he closed Gary V: The importance of communication and understanding what your client ACTUALLY needs. (38:15)
- What are the biggest lessons he has learned from working with Gary? (42:28)
- Biggest takeaways from different platforms. (47:00)
- The importance of training people IN PERSON, before you train online. (49:00)
- How is he scaling his business? (52:56)
- Why your goal should be to add so much value to people’s lives that they feel compelled to give you money. (55:21)
- Jordan’s top tips for coaches. (57:37)
- What are some of the biggest mistakes he has made? (1:03:58)
- The progression of his nutrition + general rules of thumb. (1:06:40)
- The upsides working with Gary V. (1:19:11)
- Why do we feel entitled to get paid for everything? (1:24:10)
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