Sonos' New Portable Speaker and Industry Collaborations

This chapter explores the unique features of Sonos' new portable Bluetooth speaker, comparing it to the UE Boom while discussing its integration with existing Sonos products. The hosts reflect on the evolving audio industry, particularly the intriguing collaborations between audio brands like Sonos and automotive companies such as Audi and Jeep, pondering the implications of these partnerships. They also address the challenges of maintaining brand identity amidst rapid advancements in audio technology and competition in the market.