How to Calculate Retention Rates

Ben: There are lots of different flavors of retention and there areLots of different names for it. If you're a founder, I would say, look at your contracts because that's where the QV will focus when you're in diligence to try to decipher what is recurring versus what is reoccurring. And often people are focusing on trying to get net retention above a hundred percent. Ben: So sticky, let's talk about, let's go to retention next. The different retention metrics that software investors focus on are gross retention, net retention, and logo retention.