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787: Mitch Lowe | Lessons in Disruption Part Two
The Jordan Harbinger Show
The Netflix Express Idea - I Don't Want My Address on the Envelope
The Netflix Express idea, we ended up shutting down even though we were signing up thousands of customers at grocery stores in Las Vegas. The problem is without the delay of the post office and the whole kind of process you went about picking your movies, people were watching 15, 16 movies a month on average from grocery store subscribers. So that was killing us financially when you're charging 1995 and giving away $19 worth of postage stamps. But the third idea, which was kind of the no brainer and still exists today for Netflix is build many warehouses all over the country to get most of the country in a one day ship.
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