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38: An interview with Pinduoduo’s David Liu
China Tech Investor
Pinduoduo's Expanding Footprint through Strategic Sales and Marketing
Exploring how Pinduoduo invests in sales and marketing to engage their user base, with a focus on offline branding, online advertising, and promotions. The discussion delves into the company’s unique e-commerce approach, including aggregating demand, connecting with merchants, and creating value for manufacturers and consumers.
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