Mobilizing the Electorate

This chapter explores the dynamics of voter persuasion, focusing on the demographic differences between supporters of Kamala Harris and Joe Biden, particularly the significance of engaging swing voters and younger individuals. It critiques the mainstream narrative surrounding voter turnout while emphasizing the importance of a compelling narrative around 'future' and 'freedom' to mobilize existing supporters against divisive political movements. Additionally, the chapter addresses the strategies employed by local organizers in Minnesota to counter right-wing attacks and the relevance of relatable messaging to strengthen voter engagement.