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The $600M Protein Bar Founder is Back Again | Peter Rahal Interview

My First Million

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Fueling Growth: From Struggle to Success

This chapter reveals the journey of launching a protein bar within the CrossFit community, highlighting initial struggles and unconventional methods. It discusses how personal connections and strategic branding led to impressive growth, transforming revenue from $2 million to $160 million. Additionally, the chapter explores innovative product development and effective communication strategies that set the brand apart in a competitive market.

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