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#148 - Startup School Week 7 Recap - Kevin Hale on Conversion Rates and Pricing
Y Combinator Startup Podcast
Price Optimization - What You Need to Know About Early Adopters
Early adopters are people who care about benefits above all else. Those early adoptors therefore are not price sensitive. If you've built a better product and you charge less, it looks like you have reputation. Price optimization is basically that try different prices and then see what the effect is.
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