Evolution of Streaming Services and Franchise Innovation

9min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

The chapter explores the changing landscape of streaming services, focusing on the challenges faced by traditional studios and the advantages of established franchises like Star Trek. It discusses the balance between familiarity and innovation within content creation, emphasizing the importance of taking risks to engage audiences effectively. Additionally, it touches on the impact of Hollywood strikes and the need to navigate post-strike uncertainties in the industry.

The streaming wars have reached a new inflection, as Netflix and Disney+ jostle for position, and in the process disrupt post-strike Hollywood. Paramount+ invested heavily in blockbuster veteran Alex Kurtzman to turn Star Trek into a distinguishing franchise. Now Kurtzman talks with Rapid Response host Bob Safian about the future of streaming, the end of TV’s golden age, and how courting Trekkies offers lessons for all customer engagement. Plus, Kurtzman shares behind the scenes stories of Star Trek’s past, present and future.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.