Mastering Scale: Warby Parker and Neil Blumenthal

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Warby Parker was founded in 2010 as an online glasses retailer that delivered the seemingly impossible. To date, they've given away over 10 million pairs of glasses through their Biapare Give-A-Pare program. The company went public in 2021 and has poised to open up dozens of new stores in the next year alone. This is our first classic Masters of Scale episode to feature two founders at the same time.

Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.

Read a transcript of this episode: https://mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.