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41% Profit Margins With a Results-Only Comp Model w/ Courtney Tarrant

Agency Life

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How to Scale Your Agency to Increase Profits

I imagine there's a good bit of working with clients to understand their expectations and then starting to map out those client specific ones on a regular basis per client. One of the things that's interesting to me, Courtney, is you were talking a little bit earlier about this approach allows you guys to have more control and visibility and transparency throughout the whole team with your profitability. Like what sort of results have you guys seen speak to that a little bit and then maybe what is maybe intimidating or what is holding other agencies back from adopting this sort of model if the results are what you guys have seen.

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