198: The Anatomy of a Cold Call
The Predictable Revenue Podcast
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Is This a Good Fit?
There could be some folks who are unwilling to have that next conversation without discussing price first. So if you're a rep, right? And you're like, okay, this may or may not be a qualified account based up of our ideal customer profile,. We might actually want to leverage the budget piece as one way of discovering a little bit more information to further qualify this account. There's other ways that you can go about this, which is, hey, I hear that you have a concern, you can empathize with the person. Help me understand where you're coming from.
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