20 - Where "Leads" Go To Die
Stacking Growth | The B2B Marketing Podcast
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Lead Capture - What Are the Best Practices?
Lead capture can be your main point of capture, primarily your web site. Having one to three forms is usually pretty reasonable that you can use across assets. Being mindful of what you're putting on the form. Mapping those various stages. Are you asking information that people are truly comfortable with at that stage?
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