Reveal: The Revenue AI Podcast by Gong cover image

How to change focus from seller to buyer needs

Reveal: The Revenue AI Podcast by Gong

CHAPTER

Shifting Sales Focus from Seller to Buyer

This chapter discusses how to identify self-centered sales behavior and introduces the concept of the 'we we factor'. The speakers emphasize the importance of using buyer-focused language and provide tips for crafting messages that address the buyer's needs.

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