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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
Is There a Difference Between Conscious and Rational Decision Making?
I think my entire body of work is based on nudging their subconscious decision making system. So I obviously believe that it's incredibly strong driving force. Even rational choices are the culmination of a combination of irrational choices, he says.
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