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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology

The Josh Boone Show

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Is There a Difference Between Conscious and Rational Decision Making?

I think my entire body of work is based on nudging their subconscious decision making system. So I obviously believe that it's incredibly strong driving force. Even rational choices are the culmination of a combination of irrational choices, he says.

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