The Importance of a Sales Pitch

The traditional answer to this has in you know marketing circles is we put it in a place that the world never sees though. I thought really hard about this one Steve like what would be the the instrument that we should use to define the story and I came to the sales pitch the sales step. It's also something we can take out in a real context and get a sense like hey how is this playing how is this story what reactions are we getting which is very different anything from creating some kind of positioning statement and then building a landing page with those messages, for example.