BUILD with Blake Bartlett cover image

Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value

BUILD with Blake Bartlett

CHAPTER

How to Layer Human Touch Into a Self-Service Funnel

Blake: In a self-serve B2B funnel, friction comes from humans in the funnel. How do you layer in human effort into a self-service funnel? And something you've said is that touch needs to be smart. He says it's about defining and a clear segment of your customers. Blake: You want to imbue kind of the interactions that you do have with as much data and knowledge that you can actually give them their action just to help it be a smarter one for the customer.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner