Jay Simons (Atlassian) Shares the Secret to Creating Compounding Customer Value
BUILD with Blake Bartlett
00:00
How to Layer Human Touch Into a Self-Service Funnel
Blake: In a self-serve B2B funnel, friction comes from humans in the funnel. How do you layer in human effort into a self-service funnel? And something you've said is that touch needs to be smart. He says it's about defining and a clear segment of your customers. Blake: You want to imbue kind of the interactions that you do have with as much data and knowledge that you can actually give them their action just to help it be a smarter one for the customer.
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