Connecting with the Tifosi: Enhancing Ferrari's Fan Experience

This chapter examines the evolution of a digital app for Ferrari enthusiasts, transitioning from an editorial platform to a community-centric interactive space. It underscores the importance of fan feedback and data insights in understanding diverse fan personas and fostering deeper connections within the Ferrari community. Through discussions on engagement strategies and the application of AI, the chapter highlights the necessity of nurturing relationships with both traditional fans and new audiences drawn in by popular media.