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76: Alex Kouts | The Secrets You Don't Know About Negotiation Part Three

The Jordan Harbinger Show

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Moral Licensing

The idea was that inside of our minds we have this almost accounting table of things we've done well or things we've not done right so if i work out today i feel less guilty about eating a huge slice of cake later tonight. moral licensing motivates a lot of our behavior and sometimes it makes it possible for it makes it likely for us not to negotiate because we come up with these rationalizations, he says.

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