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2min chapter
Así (de mal) se mide la audiencia en televisión
Un tema Al Día
La experiencia de tener un audímetro en casa
Este capítulo explora cómo funciona un audímetro y el proceso de reportar los programas de televisión que se ven en casa. Además, se discuten las complicaciones que surgen con su uso y su relevancia para las agencias de seguimiento de audiencias.
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