"I was really into spirits. Like I loved all the different whiskeys to kilos, mezcal's like," he says. "And then found brandy, where it was literally there was dust on the bottles in the liquor store Where I bought the first bottle of it." Brandi just died last July, but it's been around for eight year, you know, what is that? They run. Yeah, they just, they couldn't figure out the brand,. That was why we butted heads.
First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more. (17:26)
(0:00) J+M tee up today's segments!
(2:13) Starlink, 5G, and the rapid advancement of internet connectivity
(8:57) TikTok appears to be hiring for product fulfillment centers in the US
(16:11) OpenPhone - Get an extra 20% off any plan for your first 6 months at https://openphone.com/twist
(17:26) Molly welcomes Liquid Death Co-Founder and CEO Mike Cessario; they discuss Mike's background pre-Liquid Death and his advice for brand building
(28:27) LinkedIn Jobs - Post your first job for free at https://LinkedIn.com/unicorn
(29:53) Irreverent marketing approaches pre-Liquid Death, building the Liquid Death brand before launching the product
(38:00) Paperclip - Go to getpaperclip.com/twist to get the app free for life
(39:06) Describing the genesis of the Liquid Death brand, what CPGs have historically gotten wrong, building a brand based on comedy; understanding flavor demand
Check out Liquid Death: https://www.liquiddeath.com
FOLLOW Jason: https://linktr.ee/calacanis
FOLLOW Molly: https://twitter.com/mollywood
Subscribe to our YouTube to watch all full episodes:
https://www.youtube.com/channel/UCkkhmBWfS7pILYIk0izkc3A?sub_confirmation=1