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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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Introduction

Barry Nellbough is the Milton Steinbeck professor at the Yale School of Management. He co-founded Honest Tea with his former student Seth Goldman, sold to Coca-Cola in 2011. His next company, Kombucha, which makes a hard Kombucha and was sold to AB Inbev in 2016. And his newest companies are Real Made Foods and Just Ice Tea.

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