3min chapter

Cortex cover image

119: Thinking, Fast and Slow

Cortex

CHAPTER

The Good Thing About This Book Is System One and Two

The book says that our brains work in one of two ways. There is system one, which is automatic responses to things like driving a car and simple sentence structure. And then there is systems too, which are things that take more effort - focusing on the voice of a particular person in a loud environment takes effort. The author describes how this idea can be used by advertising agencies for subliminal messaging.

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