2min chapter

De Technoloog | BNR cover image

Het Chinese Temu bestormt Europa: 'E-commerce on steroids'

De Technoloog | BNR

CHAPTER

De concurrentiestrijd in de Europese e-commerce: Temu en Amazon

Dit hoofdstuk onderzoekt de impact van het Chinese platform Temu op de Europese markt en hoe concurrenten zoals Amazon hun strategieën aanpassen. Er wordt aandacht besteed aan Temu's wervingsmodel en de gevolgen van overmatige consumptie en prijsconcurrentie in de industrie.

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