Revenue Builders cover image

Mastering Negotiation in B2B Sales with Keno Helmi

Revenue Builders

CHAPTER

Strategic Negotiation in B2B Sales

This chapter emphasizes the importance of incorporating negotiation strategies early in the B2B sales process,viewing products as premium offerings to enhance leverage. It highlights the need for a deep understanding of customer value assessments, delaying price discussions until trust is established, and handling budget concerns effectively. By focusing on strategic timing and establishing a solid business case, sales representatives can navigate objections and achieve favorable outcomes in high-stakes negotiations.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner