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060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth

Nathan Barry Archive

CHAPTER

Where Do You Draw the Line Between Free and Paid Subscriptions?

There's no universal right answer, which is a total cop out. You have to go into it with an open mind and flexibility. Don't push too much value behind the pay wall. One of our most paying subscribers has no distinction between free and paid. How he frames the subscription is, look at what your contribution is supporting.

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