431: How to use Jobs-to-be-Done rankings
Global Product Management Talk
00:00
How to Interview for Jobs to Be Done
I don't know that this is a system that you've evolved through your experiences, both education and on the jobs to be done. There's certainly value in having the human beings the custom, your clients in this case, understanding deeper insights about their customers through this process too. And I like to say, because I'm always hurting cats that curiosity is a lot better than creativity when you're hurting cats because curiosity to kill the cat. Yeah. Well, from the interviewing part, Bob Malwesta has a wonderful little red book on how did you interviewing for jobs to being done? That'd be great. The PDMA presentation is at the PDMA site that I gave and that has
Transcript
Play full episode
