Mastering Negotiation: The Power of 'No'

This chapter explores the effectiveness of 'no-oriented' questions in negotiation, demonstrating how they can improve conversion rates in service businesses. It highlights the psychological advantages of 'no' in creating a secure dialogue and discusses strategic tactics like voice mirroring and the appropriate use of fairness to foster long-term relationships. The speakers also emphasize the significance of body language, practice, and building confidence to enhance negotiation skills.