Supporting Ambidextrous Research and Voice of the Customer (ft. Mandi Hall)
The Yzzi Research Podcast
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The Importance of Incremental Innovation
Innovation occurs when new products and services use existing technology to create new markets. For example, Gillette changed from a single razor blade to double to now up to six blades. Radical innovation is when new products or services are developed using new technology that open up new markets.
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