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4min chapter
Supporting Ambidextrous Research and Voice of the Customer (ft. Mandi Hall)
The Yzzi Research Podcast
The Importance of Incremental Innovation
Innovation occurs when new products and services use existing technology to create new markets. For example, Gillette changed from a single razor blade to double to now up to six blades. Radical innovation is when new products or services are developed using new technology that open up new markets.
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