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EP468: Very Common Assumptions That Aren’t Actually True About Member Engagement and the Healthcare Industry, With Matt McQuide

Relentless Health Value

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Rethinking Health Engagement

This chapter challenges the misconception that individuals inherently seek optimal health, proposing that many prioritize enjoyment over perfection. It emphasizes the need for healthcare marketing to connect with real human desires and behaviors, rather than unattainable ideals. By highlighting the role of employers in improving health-related costs and engagement, the chapter advocates for a more realistic and proactive approach to healthcare management.

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