052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
MAFFEO DRINKS
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Navigating Consumer Occasions and Retail Channels for Beverage Brands
This chapter explores the concept of the 'brand ring road' and how understanding consumer occasions can drive successful marketing strategies for beverage brands. It emphasizes the importance of targeting specific consumption moments and building brand awareness before approaching national retailers. The speakers discuss the value of personal interactions in retail settings and the evolving role of niche stores as brand ambassadors.
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