MAFFEO DRINKS 052 | How a Crystal-Clear Target Occasion Helps you Stand Out in the Busiest Market for Your Category | Part 1/2 with Justin Medcraft, Founder of Mate Maker (Los Angeles, CA, USA)
Mar 19, 2024
Founder Justin Medcraft from Mate Maker Hard Kombucha discusses building demand, creating a loyal customer community, crafting an elevator pitch for mindful drinking, understanding consumer occasions, and market expansion strategy from Australia to California.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building Brand Demand Through Community
01:42 • 5min
Crafting an Elevator Pitch for Mindful Drinking Experience
06:14 • 7min
Navigating Consumer Occasions and Retail Channels for Beverage Brands
13:08 • 13min
Market Expansion Strategy: From Australia to California
26:05 • 8min
Navigating Brand Growth and Expansion Strategy in a Competitive Market
33:51 • 5min