The Importance of All Bound Models

All bound is not my term. Other people used it way before me, but I'm just sort of like communicating what companies are already talking about or doing all bound being that we need to get rid of this level of departmental level credit to defend ROI. It gets rid of this act the attribution touch points. The thing that's missing is the idea that you need an underlying framework to understand what are actually the best ways for buyers to get into our pipeline.