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EP 80 | David Apple (Notion) - The evolving role of Customer Success in hyper-growth companies

CHURN FM

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How to Reduce Churn by 50%

I think COVID itself, we spoke about this quite a bit, but it just accelerated the inevitable for a lot of companies. It's often hard to automatically qualify if an account is destined to churn or if they churn because of something else. And what I also heard of some companies do is if people churn within the first month, they attribute that as a failed trial rather than churn.

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