192: Cold calling is back, baby!
The Predictable Revenue Podcast
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Cold Calls - How Do They Work?
"I'm a big believer in, I mean, what we all know, the person, the other, I'm an at-line, it's human. They dealt with their own crap that day," he says. "If you get a no, okay, you call back tomorrow. It's not the end of the world." He adds: "All you're doing is almost like a sales team six, like a tactical mission here"
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