2min chapter

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353: Paragon: From Painful Integrations to Finding Product Market Fit - with Brandon Foo

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

CHAPTER

How to Sell Before You Build a Product

Paragon, the company behind Firebase, asked customers to put in their credit card on a call. The idea was that Paragon could test its product before building it. But they didn't feel like there was a compelling enough response from the market. "You don't have to write a single line of code to answer that question," he says.

00:00
Speaker 2
So building a product like Firebase is very different to what Paragon is today. And I think if somebody is listening to this and they're going out and they're at the same stage of a Firebase type idea, and they're hearing from customers, yeah, maybe there's a need for it, but it's not like, it's not like the burning issue. Like, what's a good question that you are asking that helped uncover other issues? Will you pay
Speaker 1
$100 for this right now? And actually ask them to put in their credit card. We did that. We would ask people to put in their credit card on the call. We would give them a stripe form to put in their credit card for we didn't even have, we didn't even build this product by the way, the Firebase, you know, thing. We never ended up building it, but we asked customers to pay for it just to validate that it was actually solving a pain point, and they weren't lying to us too. It is very different, right? But that's kind of the point is that we actually, through this process, we actually never ended up building this thing. It was just a, you know, very high level idea directionally, right? That we know there's something in this direction, and this is one iteration of, you know, this thesis that we have about solving the software development process, right? And just testing it in the market and what I like to call, you know, sell before you build. I think any company who is at that stage, any early stage founder, who is in that early product, discovery or development phase, they should try to get their first 10 customers before they even write a single line of code, right? And that will, you know, feel unintuitive, I think for a lot of people who are really excited about building, but what I've seen, that can save you months or even years of time of, you know, figuring out, is this something that people actually want? You don't have to write a single line of code to answer that question. Just show people enough to describe your products or your solution and ask them to pay for it right now. And that's what we did. That's what we tried to do. And ultimately, from that, you know, process, we didn't feel like there was a compelling enough response from the market that it made sense to continue in that direction. But we learned enough from the market from talking to them that we knew that here are other opportunities in the market that are even bigger, that are even more compelling than what we initially started with.
Speaker 2
Great answer.

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