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20min chapter
20Sales: The Biggest Sales Lessons Scaling Brex to $400M ARR, Why Startups are Doing Outbound Wrong and How to Fix It & Why Demand Gen is the Bottleneck for all Startups and How to Solve it with Sam Blond, Former CRO @ Brex
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Effective Strategies for Hiring Sales Representatives in Startups
The chapter provides guidance on the sequential process of hiring sales personnel for startups, starting with individual account executives and progressing to a sales leader. It emphasizes the importance of founder involvement in creating a sales playbook and closing deals before delegating sales responsibilities. The discussion covers criteria for successful recruitment, leveraging personal networks for sourcing talent, and setting clear success metrics for evaluating sales hire performance.
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