TFG's Playfulness in Attracting the Younger Generation

Amanda, I always encourage my team to be playful. And we've been playful, there's a level of us wanting to explore new things, new ideas and new concepts. You mentioned the work you're doing to attract the younger generation. The 2022 results show that the TFG rewards program is the most used loyalty program in the youth segment. So whatever you're doing is clearly working because if I compare your positioning versus grocery retailers and so forth, as expected, a grocery retailer usage is higher than a fashion retailer usage. But in terms of the younger customer, no, you're top of the pop should top of the pile in terms of most youth.