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#27 Chris Voss: The Art of Letting Other People Have Your Way
The Knowledge Project with Shane Parrish
Hostage Negotiation
The fear of loss is the single biggest driver of human behavior. 70% of by decisions are made based on avoiding a loss, rather than accomplishing a gain. All our techniques are designed to get the guy talk and find out what his loss is in a dress. So it's almost like you eliminate the system two thinking and just get the raw system one.
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