2min chapter

McKinsey on Building Products cover image

Robert, President of Growth at Docusign on product-led sales, a new growth frontier

McKinsey on Building Products

CHAPTER

Intro

The hosts launch a new season dedicated to software product management, highlighting the importance of product-led growth. Special guest Robert Chathwani shares insights on product-led sales and its advantages for SaaS companies, drawing from his experience in consumer marketing.

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