2min chapter

How I Built This with Guy Raz cover image

Chobani: Hamdi Ulukaya

How I Built This with Guy Raz

CHAPTER

How Do You Go From 200,000 to 150 Million Cups of Yogurt?

By 2010, Chobani was doing $260 million in revenue. How do you go from like maybe hitting 200,000 to 150 million cups? Well, one of the best things that I had is the price architect that I put it in place. It was giving me enough profit to be able to invest back into the company.

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